Full stack creative marketing for founder-led brands so you can scale without the stress of hiring a full in-house team
Ali McCabe Bartello
When you’re a founder bringing your dreams to life, you’re juggling a million things: leading your community, birthing new products and offerings, building your team.
You know marketing is the engine that fuels it all, but:
• You don’t know where to even start.
• You can’t hire a specialist for allll the things.
• You need someone who understands exactly what needs to be done… AND can actually help you do it.
That’s where I come in.
I know what you’re thinking:
Hi, I’m Ali!
I work with conscious companies and creators who need a full-stack marketing partner – equal parts big picture strategist and hands-on doer.
Think of me as your creative partner who sees the whole picture, and helps you bring it to fruition, all while honoring the heart and soul of your business.
I’ve spent years leading the creative marketing, brand strategy, and content creation at mission-driven companies who are doing very cool things in the world.
I’m an Enneagram 3, an ENFP and a Pisces Sun (ask me about my big 3) – a peek inside how my creative intuition is coupled with a go-getter spirit.
I’m also a word witch, a lover of movement in all forms, and have been told I have a gift for helping visionaries ground their ideas into reality and turn them into gold.
Some successes that I’m super proud of:
Before stepping out on my own, I led content, brand and creative marketing at a top wellness company where I helped scale reach and revenue by 5x.
That looked like:
Designed and executed multiple 6- and 7-figure launches, from concept through scale
Engineered a brand-new digital product launch that brought in $1M+ in a fresh market
Conceptualized and launched a high-ticket mastermind that generated $1M in just two weeks
Launched nationally bestselling book that debuted #7 on Amazon, capturing 20k new leads, 25k book sales, a 6-figure day and 7-figure month
Built and led email strategy for a 100K+ subscriber list, driving 40%+ funnel conversions
Designed and built sales and landing pages that consistently converted at 2–3x industry standards
Launched a Top 10 podcast on Spotify & Apple Education charts
Led social media strategy that grew company channels from 10k to over 250k
Ghostwrote and led copy for for some of the most recognized voices in wellness and personal growth
Ali is one of those rare humans who can hold a high-level vision and then dive right into the tiniest of details -- and she does both with excellence. Her ability to execute with speed and precision is a rare quality, and she brings clarity, creativity, and magic to every project she touches.
Ali is 1 of 1 – exceptional at translating big, often abstract, ideas into grounded and digestible content, copy and marketing strategies. She has a level of ownership, accountability, creativity and enthusiasm I have never seen before or since. She is a huge asset to any project or team.
For visionaries and founders bringing world-changing ideas to life, she is the partner you want by your side. Working with her is an absolute joy and I couldn’t recommend her more highly.
Emily Fletcher
Founder of Ziva
Since Ali joined my team, my entire business has truly transformed. What used to feel scattered and haphazard now runs with strategy and systems. Ali has single handedly built funnels and flows that actually convert to sales. She's implemented different processes and programming that help my business to run smoother for me, my team and our clients.
Beyond her expertise, Ali is punctual, reliable, creative, and genuinely one of the best problem-solvers I’ve ever worked with. There have been so many moments where she’s explained something in a way that completely shifted my understanding, or anticipated a need before I even asked. She’s a true partner who brings big ideas to life and handles anything thrown her way. I recommend her service to all my entrepreneur friends because finding someone like Ali is SO RARE!
I cannot recommend her enough, and I’m so excited for everything we’ll accomplish together!
Raven Ross
Founder of Pilates Body by Raven
Before working with Ali, my website did the job but Ali transformed it. She was able to pull the ethos of my gym and bring it to life. Now when you visit our website you are introduced to who we are, not just the services we provide.
Ali has become an incredible partner to me — someone I can talk through strategy, marketing, and growth ideas with. She understands all of this on a deep level, from branding and messaging to funnels, offers, and operations.
Ali brings the rare mix of creativity, marketing expertise, and systems thinking that makes every project better. She’s helped me see my business from a new perspective and continues to be a sounding board and strategist I trust completely.
Jeff Johnson,
Owner of Brazen Athletics
How I can support you:
CONTENT
Let’s Sell With Soul
Need help finding the right words that feel authentically you and get results? Want to reach the right people with the right message at the right time? Does the thought of writing one more sales page or newsletter make you itch? Writing copy is hard. Lucky for you, I’ve never been afraid of a blank page. In fact, I freaking love it.
STRATEGY
Let’s Think Big Picture
When you’re so deep in your business, it’s hard to see the forest for the trees. I can help you zoom out, uncover what’s working (and what’s not), and design a marketing roadmap that plays to your strengths. I’ve architected 6- and 7-figure launches, grown email lists into high-converting machines, and know how to build strategies that actually serve both you and your customers.
EXECUTION
Let’s Get Sh*t Done
You’ve got enough ideas. Sometimes you just need someone to roll up their sleeves and actually DO IT. Landing pages, funnels, content calendars, email sequences, community engagement… I can jump in where you need me most. Think of me as your extra set of creative hands so you can turn your plans into results.
Grab my full Services Guide to explore how we can work together on:
• Promotion & Launch Strategy — so your big ideas reach more people (and make more money)
• Email Marketing — full funnel strategy, setup, and copy that sells
• Copywriting & Ghostwriting — from sales pages to newsletters to founder-led thought leadership
• Brand Strategy — refine your message, positioning, and visuals
• Content Strategy — so your content fuels your growth instead of draining the living heck out of you
• Front-End Web Design & Development — websites and landing pages that actually convert and look gorg
• Community Management Strategy & Support — serve your people because they’re your most important asset
Inside, you’ll find all the details, pricing, and next steps to work together.
Let’s make your brand and content feel as alive as your vision.
Are we a good fit?
I work best with founder-led brands who are on the rise. Businesses in that sweet spot where you’ve proven your offer, built an audience, and are starting to scale.
At this stage, you’ve outgrown the DIY hustle but you’re not ready (or don’t want) to build a massive in-house marketing team.
You need a partner who can see the whole picture of your marketing function, help you prioritize what matters most, and roll up their sleeves to make it happen.
I want to help you create your vision because I believe that you deserve radical abundance, less stress at work, and the deep knowing that you’re on the right path to leaving this place better than you found it.
So if you’re ready to share your authentic essence, sell with soul, and create the marketing strategies that will magnetize your perfect people, let’s make some magic.